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      <image:title>Generocity - With Great Power Comes Great Responsibility - Giving back to the community is just one piece of the puzzle, and arguably the simplest.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
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      <image:title>Generocity - Holistic Solutions for Housing Systems - Homelessness is an issue with many causes; it’s often a combination of factors that lead to experiencing homelessness, not just one factor.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
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    <lastmod>2024-02-10</lastmod>
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      <image:title>Generocity - Moving Beyond Hope - Today’s youth have been through more than most.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/8sdd4hzsk38lnl8-nf258-y9td3</loc>
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    <lastmod>2024-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/916f0cad-23a9-40ec-b392-f25d9686bdfe/AdobeStock_199158818_low.jpg</image:loc>
      <image:title>Generocity - Getting to the Root - Investing in Historical Practices to Empower Future Generations</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/8sdd4hzsk38lnl8-nf258</loc>
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    <lastmod>2023-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/9647860b-b7e7-471f-9191-a7ea03295cfc/YAP-harrisburg_6-11-19_2.png</image:loc>
      <image:title>Generocity - Youth-led Solutions for a More Just Society - For 15 years, a Philadelphia-based Youth Advocacy Program has influenced national and statewide legislation, learn how it can help your organization.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/8sdd4hzsk38lnl8</loc>
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    <lastmod>2022-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/b97da619-ab7f-4e1c-a8ce-aad1475702e5/fundraising-Flickr-user-Howard-Lake.jpeg</image:loc>
      <image:title>Generocity - Nonprofit fundraisers: this is your moment. - A third of all annual giving takes place in the average December, and it's rare that both need and funds are high. They are now.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/8sdd4hzsk38lnl8-9cw74</loc>
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    <lastmod>2022-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/d37957cd-358f-44a1-a988-17e967226f03/dollar-signs-pastel.jpeg</image:loc>
      <image:title>Generocity - How the pandemic is changing individual nonprofit donors. - Giving Tuesday 2020 broke all previous records. Will 2021 do it again? The results could predict a new era of individual donations</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/8sdd4hzsk38lnl8-52fj4</loc>
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    <lastmod>2022-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/66eef84f-69c9-4d82-ac8d-995df167d79e/Flyground-Philanthropy-Network-conference-2018-JZ.jpeg</image:loc>
      <image:title>Generocity - How philanthropy will be different (and the same) after the pandemic. - A process called trust-based philanthropy is in. Don't expect your post-grant reports to go away though.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/8sdd4hzsk38lnl8-wyxl3</loc>
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    <priority>0.5</priority>
    <lastmod>2022-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/67416994-c7fa-447a-a6ad-fc8f559cd475/pexels-rodnae-productions-6647111+%281%29.jpg</image:loc>
      <image:title>Generocity - You don’t have to start your own nonprofit to get the impact you want. - You know who really needs your passion for a cause? The people who are already on the ground, doing the work, says Generocity columnist Valerie Johnson.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/8sdd4hzsk38lnl8-nhx2f</loc>
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    <priority>0.5</priority>
    <lastmod>2022-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/70d39deb-6ef0-463d-b010-abdc24ac48c0/pexels-vlada-karpovich-4668361-e1628598272129+%281%29.jpg</image:loc>
      <image:title>Generocity - A year after the declarations of ‘Black Lives Matters’, was it all a show? - It’s hard to gauge what has actually changed in most workplaces to create a more equitable and inclusive environment for staff, says Generocity columnist Valerie Johnson.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/8sdd4hzsk38lnl8-64l23</loc>
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    <lastmod>2022-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/1b564488-3320-4ca5-8070-ca52c57846f7/hannah-busing-WG6iLHfMY9Y-unsplash-e1624299408942+%281%29.jpg</image:loc>
      <image:title>Generocity - From top to bottom, the way we do what we do in fundraising is designed to uphold the status quo. How do you change that? - Columnist Valerie Johnson wonders how to apply Community Centric Fundraising principles to large institutions that are deeply invested in traditional philanthropy.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/8sdd4hzsk38lnl8-rredd</loc>
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    <lastmod>2022-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/b9927467-df8b-447b-9330-da4d915ec6a9/pexels-samer-daboul-4178738-e1621339585798.jpg</image:loc>
      <image:title>Generocity - What should the fundraiser do? - Imagine that someone with whom your nonprofit has contracted for services breaches one of your org's norms of conduct. Now imagine the impact of that on your clients...</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/8sdd4hzsk38lnl8-bbbka</loc>
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    <lastmod>2022-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/984c1230-8716-42f7-bfa0-1734eea670c9/clem-onojeghuo-vU2MmvDCmUo-unsplash-e1617888917422.jpg</image:loc>
      <image:title>Generocity - Want to be a fundraiser? Be prepared to wear many hats. - "To say we wear a lot of hats is almost putting it too lightly. We’re the middlemen, the sometimes unseen connective tissue that keep the wheels moving to connect supporters to our mission and keep the doors open," says columnist Valerie Johnson.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/8sdd4hzsk38lnl8-fb46x</loc>
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    <lastmod>2022-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/a32c4d5f-a1e4-40d5-bb3a-64ae85d404d9/unnamed-2-scaled-e1613661701886.jpg</image:loc>
      <image:title>Generocity - Hidden figures: Human services organizations’ clients are an inspiration. - "It’s tough to ask for help in the best of circumstances, and a global pandemic is certainly not the best of times," says Generocity columnist Valerie Johnson.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
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    <lastmod>2022-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/717fb068-56e3-4059-8234-a8523cecca01/pexels-john-guccione-wwwadvergroupcom-3531895-e1611264529976.jpg</image:loc>
      <image:title>Generocity - Let’s agree to leave our assumptions about donors and potential donors behind. - First things first, says Generocity columnist Valerie Johnson, it’s a myth that BIPOC and other marginalized communities don’t give.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/Blog Post Title One-al4td-mkhm4-bt2ps-feen6-y79ke-mffxd-jjbek-slf6z-zhyd9-zc2pa-hj6e2-td7w8-hyftn-w3x8l-ed42m-g569e-5plrm-zlcmf-pkp75-b6kxj-5mz8t-xjrlb-3agt6-6r8dx-pdmyz-z9y8r-cnsnk-gxm7t-bggf3-76abl</loc>
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    <lastmod>2022-01-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/d71f073e-eca9-4016-8447-9bcddb772b6a/Valerie-Johnson-1-scaled-e1609539759813.jpg</image:loc>
      <image:title>Generocity - Dear white fundraisers: Are we only hearing those who look like us? - When it comes to addressing the inequities baked into fundraising, why aren't people listening to their BIPOC colleagues? asks columnist Valerie Johnson.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/ng9zmlbh9396ma9</loc>
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    <lastmod>2022-01-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/66c7dc8f-fb5a-44b2-9da6-6d2e9a8660da/ryan-snaadt-O8kp36I5ASk-unsplash.jpg</image:loc>
      <image:title>Generocity - Recent survey indicates that the majority of fundraisers are unhappy with how the sector does its work. - "Why are we unhappy? There are a lot of answers to that question," says columnist Valerie Johnson.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
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    <lastmod>2022-01-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/cf6b04d5-7512-4645-8a0e-e1c40e406505/not-a-monolith.jpg</image:loc>
      <image:title>Generocity - Building diversity into the fundraising profession starts with hiring. - Look outside of your own networks to find candidates, says columnist Valerie Johnson, and then check your assumptions and implicit bias during the interview process.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
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    <lastmod>2022-01-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/11e483ce-4797-4d30-9d26-fe6a4a7e1f42/Untitled-design-3.jpg</image:loc>
      <image:title>Generocity - Are simplified grant applications here to stay? - After moderating a virtual Funders Forum, columnist Valerie Johnson explores the grant application changes that would make life easier for nonprofits seeking funding.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/ewg3d7xdcsjglpb</loc>
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    <lastmod>2022-01-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/f1949153-c532-4bf9-96e5-7fa48c08b66d/markus-spiske-QozzJpFZ2lg-unsplash.jpg</image:loc>
      <image:title>Generocity - Don’t perpetuate harm while parading it as diversity. - The many nonprofits that are rushing to recruit people of color to their board and executive staff are likely unprepared to provide truly inclusive spaces for those folks, says columnist Valerie Johnson.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
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  </url>
  <url>
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    <lastmod>2022-01-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/b3607c4e-766e-47c2-a3c8-5f45e3ecffeb/alexandra-gorn-smuS_jUZa9I-unsplash.jpg</image:loc>
      <image:title>Generocity - Feeling anxious? You are not alone. - With the pandemic still happening and many people learning how to cope with unknowns and a new daily routine, columnist Valerie Johnson says she's seeing a lot of folks whose anxiety is flaring up.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
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  <url>
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    <lastmod>2022-01-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/75447a04-9320-431b-91f8-0a7252ac50bf/brown-wooden-raft-on-body-of-water-1706059-e1590679234553.jpg</image:loc>
      <image:title>Generocity - Do you feel like you are drifting in the sea of fundraising on a tiny raft, all alone? - If you’re out there and wondering if you’re doing it right, columnist Valerie Johnson has some suggestions for you.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/ynf4rat8927rzx7</loc>
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    <lastmod>2022-01-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/a3e62b72-b084-42fe-bc8f-62311005702f/kung-fu-2198043_1280-e1585742471943.jpg</image:loc>
      <image:title>Generocity - Admin vs programs: It doesn’t have to be a nonprofit throwdown. - "Over the years I’ve made a lot of friends on the program side, and I’ve been fortunate that they share with me their thoughts on how [my] decisions affect them," says columnist Valerie Johnson.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
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  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/24al6zat2x4s77y</loc>
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    <lastmod>2022-01-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/3ee6601b-39bf-427c-b24d-d133715961bf/ADV_Tiffany_and_attendees_1-1.jpg</image:loc>
      <image:title>Generocity - Guess what? 51% of fundraising pros want to leave their jobs by 2021. - "We have to develop the next generation of fundraisers — and fast," says columnist Valerie Johnson.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/ne854l2fhdzhajm</loc>
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    <lastmod>2022-01-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/636d8436-da22-4b3f-9b65-0a735224cfe7/group-of-people-taking-photo-1963622.jpg</image:loc>
      <image:title>Generocity - Let’s be real, sometimes getting four rooms painted by a group of volunteers can cost more than help. - "The time, effort, and materials that go into coordinating a successful volunteer day that is meaningful for the volunteers has tangible value," says columnist Valerie Johnson.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/Blog Post Title One-al4td-mkhm4-bt2ps-feen6-y79ke-mffxd-jjbek-slf6z-zhyd9-zc2pa-hj6e2-td7w8-hyftn-w3x8l-ed42m-g569e-5plrm-zlcmf-pkp75-b6kxj-5mz8t-xjrlb-3agt6-6r8dx-pdmyz-z9y8r-cnsnk-gxm7t-bggf3</loc>
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      <image:title>Generocity - In marathons, as in professional life, it helps to have a challenging goal. - Feeling uninspired or unfulfilled at work? Perhaps it’s because you're not working towards a goal that pushes you out of your comfort zone, says columnist Valerie Johnson.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
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  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/Blog Post Title One-al4td-mkhm4-bt2ps-feen6-y79ke-mffxd-jjbek-slf6z-zhyd9-zc2pa-hj6e2-td7w8-hyftn-w3x8l-ed42m-g569e-5plrm-zlcmf-pkp75-b6kxj-5mz8t-xjrlb-3agt6-6r8dx-pdmyz-z9y8r-cnsnk-gxm7t</loc>
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    <lastmod>2022-01-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/9ac0c913-3407-4b78-bb2f-ec26e844150b/overselling-...-patronizing.jpg</image:loc>
      <image:title>Generocity - Pro-tip: If your pitch is patronizing, you’re gonna strike out. - Columnist Valerie Johnson has some words for those who discount the expertise of the women professionals they're selling to. And those who have to have the last word.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/Blog Post Title One-al4td-mkhm4-bt2ps-feen6-y79ke-mffxd-jjbek-slf6z-zhyd9-zc2pa-hj6e2-td7w8-hyftn-w3x8l-ed42m-g569e-5plrm-zlcmf-pkp75-b6kxj-5mz8t-xjrlb-3agt6-6r8dx-pdmyz-z9y8r-cnsnk</loc>
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    <lastmod>2022-01-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/af6f1778-af39-43dc-8fa8-5db8d8520881/question-2736480_1280.jpg</image:loc>
      <image:title>Generocity - Who are you calling vulnerable? - "Why do so many nonprofits say that their services exist to support vulnerable populations?" asks Valerie Johnson in this month's column. She thinks it is a catch-all phrase that plays on stereotypes.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/Blog Post Title One-al4td-mkhm4-bt2ps-feen6-y79ke-mffxd-jjbek-slf6z-zhyd9-zc2pa-hj6e2-td7w8-hyftn-w3x8l-ed42m-g569e-5plrm-zlcmf-pkp75-b6kxj-5mz8t-xjrlb-3agt6-6r8dx-pdmyz-z9y8r</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/88eb568d-4d6a-4e74-9aae-05f34a526e6d/secret-2681508_1280-e1570622552344.jpg</image:loc>
      <image:title>Generocity - Hey, nonprofit pros —watch your language. - Your job, as a leader, is to inspire and motivate — not to add to the stigma that your clients face, says columnist Valerie Johnson.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/Blog Post Title One-al4td-mkhm4-bt2ps-feen6-y79ke-mffxd-jjbek-slf6z-zhyd9-zc2pa-hj6e2-td7w8-hyftn-w3x8l-ed42m-g569e-5plrm-zlcmf-pkp75-b6kxj-5mz8t-xjrlb-3agt6-6r8dx-pdmyz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/9bb672cc-bad1-4ad4-80f6-7f3d6be42766/application-3695107_1280-e1569327226760.jpg</image:loc>
      <image:title>Generocity - Dear funders: here are 6 things you could do better. Sincerely, your applicants. - Some funders — locally and nationally — are making a sincere effort to update their processes, says columnist Valerie Johnson. But, in her experience, they’re in the minority.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/Blog Post Title One-al4td-mkhm4-bt2ps-feen6-y79ke-mffxd-jjbek-slf6z-zhyd9-zc2pa-hj6e2-td7w8-hyftn-w3x8l-ed42m-g569e-5plrm-zlcmf-pkp75-b6kxj-5mz8t-xjrlb-3agt6-6r8dx-pdmyz-z9y8r-cnsnk-gxm7t-bggf3-3sb8t</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/8b2aac5d-95b4-4c9a-a26f-52748b9f7ca0/adult-advice-businesswoman-70292-e1565715194904.jpg</image:loc>
      <image:title>Generocity - #ProTip: Stop saying you want to give back. - No cookie for you if you utter that line during an interview, says columnist Valerie Johnson. Here's why.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/Blog Post Title One-al4td-mkhm4-bt2ps-feen6-y79ke-mffxd-jjbek-slf6z-zhyd9-zc2pa-hj6e2-td7w8-hyftn-w3x8l-ed42m-g569e-5plrm-zlcmf-pkp75-b6kxj-5mz8t-xjrlb-3agt6-6r8dx</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/fda3d429-a3dd-42e4-bc9c-abffefe0dcb4/bump-collaboration-colleagues-1068523-e1563969880586.jpg</image:loc>
      <image:title>Generocity - These 5 aspects make a good workplace — and they all point to leadership. - Columnist Valerie Johnson says, "It’s true that people leave bosses, not jobs. And often, they’re leaving a boss that didn’t share their values."</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/Blog Post Title One-al4td-mkhm4-bt2ps-feen6-y79ke-mffxd-jjbek-slf6z-zhyd9-zc2pa-hj6e2-td7w8-hyftn-w3x8l-ed42m-g569e-5plrm-zlcmf-pkp75-b6kxj-5mz8t-xjrlb-3agt6</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/90461815-f73d-4191-80f8-d4efbc8dcd4c/balloons-charity-colorful-1409716-e1560512131927.jpg</image:loc>
      <image:title>Generocity - How to decide which organization gets your money. - Columnist Valerie Johnson outlines how to get "a good read on who is doing good work, who is using donations responsibly, and who is really meeting their mission."</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/Blog Post Title One-al4td-mkhm4-bt2ps-feen6-y79ke-mffxd-jjbek-slf6z-zhyd9-zc2pa-hj6e2-td7w8-hyftn-w3x8l-ed42m-g569e-5plrm-zlcmf-pkp75-b6kxj-5mz8t-xjrlb</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/08360322-c3bf-4c37-aa05-3c8beb3018a0/fundraising-Flickr-user-Howard-Lake.jpg</image:loc>
      <image:title>Generocity - Do fundraisers have privileged solutions and strategies? - They are taught best practices that cater to the privileged, says columnist Valerie Johnson, but they can change them.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/Blog Post Title One-al4td-mkhm4-bt2ps-feen6-y79ke-mffxd-jjbek-slf6z-zhyd9-zc2pa-hj6e2-td7w8-hyftn-w3x8l-ed42m-g569e-5plrm-zlcmf-pkp75-b6kxj-5mz8t</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/b4a8f6a4-1e50-47e6-a60a-de363d2d6ceb/crowdfunding-3165075_1280-e1555336062639.png</image:loc>
      <image:title>Generocity - Fundraisers, do you have a hard time asking for help? - Columnist Valerie Johnson says if you’re doing it right, the ask should be the easiest part of a fundraiser's job.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/Blog Post Title One-al4td-mkhm4-bt2ps-feen6-y79ke-mffxd-jjbek-slf6z-zhyd9-zc2pa-hj6e2-td7w8-hyftn-w3x8l-ed42m-g569e-5plrm-zlcmf-pkp75-b6kxj</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/9b00f68c-b6a7-40b4-a420-9fb7bcb8193b/Text-to-give-Philadelphia-homelessness-donations-Nia.jpg</image:loc>
      <image:title>Generocity - Beware that your relationship with donors isn’t sabotaged by unconscious bias. - A recent Twitterstorm from Stephen King was a useful reminder for fundraisers: Do not make assumptions based on binary gender stereotypes. Full stop.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/Blog Post Title One-al4td-mkhm4-bt2ps-feen6-y79ke-mffxd-jjbek-slf6z-zhyd9-zc2pa-hj6e2-td7w8-hyftn-w3x8l-ed42m-g569e-5plrm-zlcmf-pkp75</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/ad916944-d635-4037-8973-6af27b71c37e/interview-job-hiring-Flickr-women-1960s.jpg</image:loc>
      <image:title>Generocity - So, you got the job interview. Here’s how to impress your potential future boss. - Your cover letter rocked and you're on the next step toward employment bliss. Follow these tips from recent nonprofit hiring manager Valerie Johnson to finish strong.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/Blog Post Title One-al4td-mkhm4-bt2ps-feen6-y79ke-mffxd-jjbek-slf6z-zhyd9-zc2pa-hj6e2-td7w8-hyftn-w3x8l-ed42m-g569e-5plrm-zlcmf</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/e1a51703-0a90-4aa4-8a1d-53279930e555/job-application-for-employment-Flickr.jpg</image:loc>
      <image:title>Generocity - Please (please, please) don’t do this when applying for nonprofit jobs. - Or any jobs, really: Development pro and recent hiring manager Valerie Johnson dishes on her work applicant pet peeves.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/Blog Post Title One-al4td-mkhm4-bt2ps-feen6-y79ke-mffxd-jjbek-slf6z-zhyd9-zc2pa-hj6e2-td7w8-hyftn-w3x8l-ed42m-g569e-5plrm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/e9f24b5e-7fb5-41be-8c6a-ae856b626e3d/5139407571_1c81d07a8c_b.jpg</image:loc>
      <image:title>Generocity - Can we stop with the voting contests deciding where nonprofit funding should go? - Who is best served by the $5,000 or $10,000 up for grabs? Probably the org offering it, writes columnist and development pro Valerie Johnson.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/Blog Post Title One-al4td-mkhm4-bt2ps-feen6-y79ke-mffxd-jjbek-slf6z-zhyd9-zc2pa-hj6e2-td7w8-hyftn-w3x8l-ed42m-g569e</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/7f3c6731-ebe3-4bde-8bf7-3b413ee326a4/Leader-Ignition-Service-Flickr.jpg</image:loc>
      <image:title>Generocity - PSA: Good fundraisers don’t always make good managers. - Ever heard of the Peter principle? Columnist Valerie Johnson offers some hiring tips for nonprofit development teams.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/Blog Post Title One-al4td-mkhm4-bt2ps-feen6-y79ke-mffxd-jjbek-slf6z-zhyd9-zc2pa-hj6e2-td7w8-hyftn-w3x8l-ed42m</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/783acb62-5e55-421c-adac-bedecc8c0ab8/stop-sign-traffic-Flickr.jpg</image:loc>
      <image:title>Generocity - Those holiday how-to articles on where to donate your money? Tread carefully. - Philanthropic giving guides drive columnist and fundraiser Valerie Johnson crazy. Here's why, and her advice on avoiding bad advice.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/Blog Post Title One-al4td-mkhm4-bt2ps-feen6-y79ke-mffxd-jjbek-slf6z-zhyd9-zc2pa-hj6e2-td7w8-hyftn-w3x8l</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/2a9eab32-8a1a-4d5b-ac12-a0456c7412a4/MIINT-networking-Shira-Yudkoff.jpg</image:loc>
      <image:title>Generocity - Why the fundraising profession is custom-built for mentorship. - Columnist Valerie Johnson on how beneficial relationships with more senior professionals can be for young nonprofit staffers — and vice versa.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/Blog Post Title One-al4td-mkhm4-bt2ps-feen6-y79ke-mffxd-jjbek-slf6z-zhyd9-zc2pa-hj6e2-td7w8-hyftn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/2c189d23-747d-49ea-aff3-dcc7f4f5b420/homelessness-in-Philly.jpg</image:loc>
      <image:title>Generocity - The saga of Johnny Bobbitt holds a lesson for nonprofit fundraisers: Tell better stories. - Development pros must channel the same inspiration that prompted 14,000 people to donate a collective $400,000 to one man experiencing homelessness when sharing their organizations' missions, writes columnist Valerie Johnson.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/Blog Post Title One-al4td-mkhm4-bt2ps-feen6-y79ke-mffxd-jjbek-slf6z-zhyd9-zc2pa-hj6e2-td7w8</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/441a2a8f-3474-4e99-8c29-5fc3a04aca7f/Gerry-Lenfest-ribbon-cutting-Curtis-Institute-of-Music-1.jpg</image:loc>
      <image:title>Generocity - You don’t need Lenfest wealth to make a difference. - Fundraisers: Stop spending time strategizing about how you might be able to get to those bigwigs who have already committed the bulk of their giving to other nonprofits, and start paying attention to the next generation of philanthropists.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/Blog Post Title One-al4td-mkhm4-bt2ps-feen6-y79ke-mffxd-jjbek-slf6z-zhyd9-zc2pa-hj6e2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/9852602b-41d8-4a91-947c-561366b1b258/thank-you-note-Flickr.jpg</image:loc>
      <image:title>Generocity - 3 ways fundraisers can stay in touch with donors year-round. - Summer may feel like the slow season, but development pros should never take a vacation from relationship building, writes columnist Valerie Johnson.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/Blog Post Title One-al4td-mkhm4-bt2ps-feen6-y79ke-mffxd-jjbek-slf6z-zhyd9-zc2pa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/bd6d10d7-376e-4fb1-89fd-b59ae9fc0117/Philly-Bike-Race-Visit-Philadelphia.jpg</image:loc>
      <image:title>Generocity - There will never be a ‘slow time’ for nonprofit pros. Here’s how to deal. - "I will never be allowed the time to get to the fun things on my to-do list. That realization was the beginning of a new era for me." Columnist Valerie Johnson shares her productivity hacks.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/Blog Post Title One-al4td-mkhm4-bt2ps-feen6-y79ke-mffxd-jjbek-slf6z-zhyd9</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/a306f07f-28db-480f-a4d5-c5a3d7af3088/Odunde-Festival-crowd-Photo-by-A.-Ricketts-for-Visit-Philadelphia.jpg</image:loc>
      <image:title>Generocity - Why nonprofits need to switch to person-first language immediately. - Direct-service orgs are perfectly equipped to drive large-scale adoption of more humanizing word use, argues columnist Valerie Johnson.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/Blog Post Title One-al4td-mkhm4-bt2ps-feen6-y79ke-mffxd-jjbek-slf6z</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/1cc4e016-5652-487f-b8b4-5bf5883010c8/fundraising-Flickr-user-Howard-Lake.jpg</image:loc>
      <image:title>Generocity - 3 things your fundraising team wants to tell you but can’t. - Non-fundraisers, please note: There is no silver bullet to raising money.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/Blog Post Title One-al4td-mkhm4-bt2ps-feen6-y79ke-mffxd-jjbek</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/528885c8-207f-45e0-bd51-925cd4062db1/Back-on-My-Feet-gala-Facebook.jpg</image:loc>
      <image:title>Generocity - Here’s how 10 development pros get their nonprofit boards involved in fundraising. - Fundraiser Valerie Johnson asks for advice on encouraging board members to help out.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/Blog Post Title One-al4td-mkhm4-bt2ps-feen6-y79ke-mffxd</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/81db3195-d185-4dab-ab98-7bd367236672/Association-of-Fundraising-Professionals-Philadelphia-event-Facebook.jpg</image:loc>
      <image:title>Generocity - Here’s one way to fix fundraising leadership’s gender imbalance. - Development pro Valerie Johnson on the moment that inspired her to "pay attention to all voices in the room."</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/Blog Post Title One-al4td-mkhm4-bt2ps-feen6-y79ke</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e9c2afa3dd81733d988d83/1fe997bb-3d1a-4dd8-b68b-07092f63a55f/Valley-Green-Photo-by-R.-Kennedy-for-Visit-Philadelphia-nature.jpg</image:loc>
      <image:title>Generocity - Self-care, nonprofits, fundraising and you. - Development pro Valerie Johnson on how to be a fundraiser without feeling stressed 24/7.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.valeriejohnsonpod.com/generocity/Blog Post Title One-al4td-mkhm4-bt2ps-feen6</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-26</lastmod>
    <image:image>
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      <image:title>Generocity - A citywide culture of giving could bring an extra billion dollars to Philly. - Yes, billion. Here's how to cultivate a more philanthropic Philadelphia.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
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    <loc>https://www.valeriejohnsonpod.com/generocity/Blog Post Title One-al4td-mkhm4-bt2ps</loc>
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    <lastmod>2022-01-26</lastmod>
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      <image:title>Generocity - This holiday season, consider the limits of nonprofit giving. - As a donor, keep in mind that what you’re looking for — volunteering, donating items — may not always be what's best for your favorite org, writes fundraising pro Valerie Johnson.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
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    <loc>https://www.valeriejohnsonpod.com/generocity/Blog Post Title One-al4td-mkhm4</loc>
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    <priority>0.5</priority>
    <lastmod>2022-01-26</lastmod>
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      <image:title>Generocity - Longer grant periods and less jargon: Funders and nonprofits are working toward a middle ground. - Panelists at The Nonprofit Center at La Salle's Meet the Funders event said they're listening to their grantees — and making changes to their processes as a result.</image:title>
      <image:caption>(Photo by J. Fusco for Visit Philadelphia)</image:caption>
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      <image:title>Generocity - Don’t base your giving decisions on nonprofit overhead. Take it from a fundraiser. - In the wake of Hurricane Harvey and the push to donate to worthy nonprofits, development pro Valerie Johnson makes the case for changing how we think about organizational health.</image:title>
      <image:caption>(Photo by Flickr user song zhen, used via a Creative Commons license)</image:caption>
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